Smart Building Market Size, Trends & Growth Opportunity By Solution Type, By Property Type, By Application, By End User, By Region and Forecast Till 2030

Report ID : AMR1006075 | Industries : ICT | Published On :September 2026 | Page Count : 245

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The Europe smart building market covers smart building technology solutions deployed across Build-to-Rent and Purpose-Built Student Accommodation properties in the United Kingdom, Ireland, Germany, the Netherlands, Spain and the Nordic countries.

A smart building solution in this market is a software platform, connected device system or managed service that digitises some part of how a residential property is operated or experienced, and this report describes the category strictly as a market segment.

It makes no claim about platform reliability, security effectiveness, energy performance outcome or resident satisfaction outcome for any product or company described on these pages.

Eight segmentation dimensions appear in this report, and the first three describe the smart building solution type supplied, the deployment model it runs on and the digital maturity stage of the building it serves.

Smart building solution type spans eleven categories, from resident experience platforms and smart access control systems through digital concierge solutions, parcel and delivery management, shared asset management, smart laundry, smart retail and on-demand services, smart mobility, IoT-based building management, energy management and occupancy analytics.

The most useful commercial observation about this market is that building digital maturity, not solution type category alone, is the constraint that actually determines which of the eleven solution categories a property can realistically deploy next.

An emerging smart building generally cannot jump straight to occupancy analytics or a fully integrated resident experience platform without first establishing the IoT-based building management and connectivity foundations that a connected building already has in place.

Deployment model covers three categories, cloud-based, on-premise and hybrid deployment, and building digital maturity spans three categories, emerging smart buildings, connected buildings and fully integrated smart living communities.

Property type spans five categories, Build-to-Rent, Purpose-Built Student Accommodation, co-living communities, multifamily residential and mixed-use residential developments, and service model covers five categories including SaaS subscription, revenue sharing, amenity-as-a-service, managed services and hybrid commercial models.

Application covers seven categories including resident convenience, resident retention, operational efficiency, revenue enhancement, sustainability management, security and access management and community engagement, and end user spans seven categories from BTR operators and PBSA operators through residential REITs, property developers, property management companies, institutional investors and student housing operators.

Decision-maker group completes the segmentation across seven categories, spanning asset managers, property directors, operations directors, innovation and digital transformation teams, resident experience teams, ESG and sustainability teams and procurement departments.

This report covers smart building technology solutions deployed across Build-to-Rent and Purpose-Built Student Accommodation properties in the six named European markets.

It excludes commercial office, retail and industrial smart building applications, and excludes countries and cities not named in this report's geographic scope.

Buyer intelligence in the full report maps procurement models, vendor selection criteria, contract structures and decision-maker hierarchy across institutional and independent operators, including a dedicated strategic implications assessment for TULU.

Competitive benchmarking compares vendors across estimated market position, installed property base, geographic reach, PBSA penetration, BTR penetration and five further metrics without disclosing proprietary competitive positioning data.

Market Size & Growth Forecast (2026 to 2030)

The Europe smart building market for Build-to-Rent and Purpose-Built Student Accommodation is estimated at approximately USD 310 Million in 2025 and is projected to reach approximately USD 585 Million by 2030, expanding at a compound annual growth rate of roughly 13.5 percent.

The estimate covers smart building technology solutions deployed across Build-to-Rent and Purpose-Built Student Accommodation properties in the United Kingdom, Ireland, Germany, the Netherlands, Spain and the Nordic countries, and excludes commercial office, retail and industrial smart building applications.

Resident experience platforms and smart access control systems together account for the largest solution type category by revenue, while energy management platforms and occupancy analytics solutions together form a fast-growing solution type category tied to rising ESG reporting expectations.

Purpose-Built Student Accommodation accounts for the largest property type category by installed platform count, reflecting its longer institutional adoption history, while Build-to-Rent forms the fastest-growing property type category tied to the sector's rapid unit delivery pipeline.

SaaS subscription remains the largest service model category by revenue, and amenity-as-a-service forms a fast-growing service model category as operators look to monetise shared amenities beyond base rent.

Resident convenience and operational efficiency together account for the largest application category, while sustainability management forms the fastest-growing application category tied to tightening ESG and energy reporting requirements.

PBSA operators and BTR operators together account for the largest end user category, and institutional investors form a fast-growing end user category as smart building technology becomes an underwriting consideration rather than a discretionary operating decision.

The United Kingdom accounts for the largest regional concentration in this report, and the Netherlands forms the fastest-growing regional concentration tied to its accelerating institutional rental pipeline.

The forecast assumes European institutional investment into Build-to-Rent and Purpose-Built Student Accommodation continues broadly on recent trends, and a sustained slowdown in institutional residential investment would move the trajectory.

MetricValue
Market Size (2025)Approximately USD 310 Million
Forecast Size (2030)Approximately USD 585 Million
CAGR (2025-2030)Approximately 13.5%
Base Year2025
Forecast Period2026-2030 (5-year)
Scope NoteSmart building technology solutions for Build-to-Rent and Purpose-Built Student Accommodation only; excludes commercial office, retail and industrial smart building applications
Largest Solution Type CategoryResident experience platforms and smart access control systems
Fastest-Growing Solution TypeEnergy management platforms and occupancy analytics solutions
Largest Property Type CategoryPurpose-Built Student Accommodation (PBSA)
Fastest-Growing Property TypeBuild-to-Rent (BTR)
Largest Regional ConcentrationUnited Kingdom
Fastest-Growing Regional ConcentrationNetherlands

Market Drivers

Rapid growth of the Build-to-Rent and Purpose-Built Student Accommodation sectors across the United Kingdom, Ireland, Germany, the Netherlands, Spain and the Nordics, expanding the addressable base of professionally managed residential buildings.

Rising resident expectations for app-based access, parcel management and digital concierge services, pushing operators toward integrated resident experience platforms as a retention tool.

Institutional investors and residential REITs increasingly treating smart building technology as a value-add and asset-differentiation lever rather than a discretionary cost.

Growth in energy management platform and occupancy analytics adoption tied to rising utility costs and tightening ESG and sustainability reporting expectations.

Expansion of shared asset management and amenity-as-a-service models, allowing operators to monetise co-working spaces, gyms and communal facilities beyond base rent.

Increasing consolidation of point solutions into unified IoT-based building management systems, reducing the number of vendor relationships an operator must manage.

Growth in PBSA-specific digital transformation priorities tied to annual tenancy turnover cycles, which reward platforms that speed up move-in and move-out administration.

Expansion of smart mobility and smart retail and on-demand service integrations, extending the resident experience platform beyond core building operations.

Rising institutional capital allocation into Build-to-Rent across Germany and the Netherlands specifically, broadening smart building demand beyond the United Kingdom's more mature market.

Market Restraints

Fragmented technology stacks across older BTR and PBSA portfolios, where legacy access control and building management systems complicate new platform integration.

Long procurement cycles and multi-stakeholder decision-maker hierarchies spanning asset managers, property directors, operations directors and procurement departments, which slow vendor selection.

Budget ownership frequently split between capital and operating expenditure lines, complicating how a resident experience or energy management platform is funded and approved.

Country-by-country variation in data protection, building access and energy reporting requirements across the six named European markets.

Competitive fragmentation between global smart living vendors, residential-focused specialists and generic smart building vendors, complicating buyer vendor evaluation.

Dependence on continued institutional capital flow into Build-to-Rent and Purpose-Built Student Accommodation, which is sensitive to broader interest rate and real estate investment conditions outside any vendor's control.

Resident data privacy and consent management obligations, which add ongoing compliance overhead once a resident experience platform reaches meaningful adoption scale.

Skilled digital transformation personnel availability constraints within smaller independent operators, which can slow platform rollout relative to larger institutional portfolios.

PROCUREMENT INSIGHT

Multi-stakeholder decision-maker hierarchies mean a vendor rarely wins a portfolio-wide contract by convincing a single buyer; asset managers, property directors and procurement departments each hold effective influence over the outcome, which is why the longest sales cycles in this market tend to run through the largest institutional portfolios rather than the smallest independent operators.

 

Market Opportunities

Considerable untapped opportunity identified in the report competitive mapping across underserved operator segments and underserved geographies.

Platform capability gaps and resident experience opportunity areas identified in the report competitive mapping, particularly outside the largest Western European markets.

Growth in monetisation opportunity mapping tied to shared asset management and amenity-as-a-service models across BTR and PBSA portfolios.

Expansion of energy management and occupancy analytics adoption as ESG and sustainability teams gain a larger role in vendor selection.

Underserved demand across Ireland, the Netherlands and the Nordic residential living ecosystems, where fewer platform vendors have established deep local coverage relative to the United Kingdom and Germany.

Growth in multi-property portfolio contracts as institutional investors consolidate smart building vendor relationships across their wider BTR and PBSA holdings.

Expansion of digital concierge and smart mobility integrations, which several vendors are using to differentiate resident experience platforms beyond core access control functionality.

MARKET SHIFT

Underserved operator segments and underserved geographies are concentrated outside the United Kingdom and Germany even as the Netherlands records this report's fastest regional growth, leaving a coverage gap that vendors with established Nordic or Iberian presence are only beginning to close.

 

Smart Building Solution Types, Deployment Models and Digital Maturity

Buyers evaluating solution types and deployment models increasingly weigh building digital maturity alongside solution category when narrowing a shortlist, since resident experience platforms, smart access control systems, digital concierge solutions, parcel and delivery management, shared asset management, smart laundry, smart retail and on-demand services, smart mobility, IoT-based building management, energy management and occupancy analytics solutions are deployed across cloud-based, on-premise and hybrid models spanning emerging, connected and fully integrated smart living communities.

Build-to-Rent and PBSA Property Types and Service Models

Build-to-Rent, Purpose-Built Student Accommodation, co-living communities, multifamily residential and mixed-use residential developments are served through SaaS subscription, revenue sharing, amenity-as-a-service, managed services and hybrid commercial models, and this pairing of property types and service models often determines which vendors an operator can realistically shortlist for a given portfolio.

Smart Building Applications and End Users

Resident convenience, resident retention, operational efficiency, revenue enhancement, sustainability management, security and access management and community engagement serve BTR operators, PBSA operators, residential REITs, property developers, property management companies, institutional investors and student housing operators, and this spread of applications and end users shapes which solution category a given portfolio ultimately prioritises.

Decision-Makers and Procurement in Smart Building Adoption

Asset managers, property directors, operations directors, innovation and digital transformation teams, resident experience teams, ESG and sustainability teams and procurement departments specify and approve smart building purchases through procurement models, contract structures and sales cycles that vary considerably by portfolio scale, and understanding decision-makers and procurement is central to forecasting how quickly a given deal actually closes.

Smart Building Market, By Region

This report covers the United Kingdom, Ireland, Germany, the Netherlands, Spain and the Nordic countries, reflecting where European Build-to-Rent and Purpose-Built Student Accommodation activity is most institutionally concentrated.

The United Kingdom accounts for the largest regional concentration in this report, covered through London, Manchester, Birmingham, Leeds, Bristol and Glasgow, with the most mature Build-to-Rent delivery pipeline and the largest existing Purpose-Built Student Accommodation stock of any market this report tracks.

Germany represents a substantial regional concentration, covered through Berlin, Munich, Frankfurt and Hamburg, anchored by large-scale institutional Build-to-Rent investment and a sizeable existing multifamily residential base.

The Netherlands forms the fastest-growing regional concentration in this report, covered through Amsterdam, Rotterdam, Utrecht and Eindhoven, tied to an accelerating institutional rental pipeline.

Ireland, Spain and the Nordic countries, covered through Dublin, Cork and Galway, Madrid, Barcelona and Valencia, and Stockholm, Gothenburg, Malmo, Copenhagen, Aarhus, Helsinki, Tampere, Oslo and Bergen respectively, together form an earlier-stage but expanding regional concentration for this report's smart building solution categories.

Regional sizing, growth rates and country-level breakdowns are reserved for the full report rather than presented on this page.

REGIONAL OPPORTUNITY

The Netherlands recording this report's fastest regional growth while still trailing the United Kingdom and Germany in absolute installed platform base signals a market where vendors that establish local coverage now stand to capture a disproportionate share of the country's accelerating institutional rental pipeline.

 

Leading Companies

TULU, Mapped, Spike Global, HomeRun, Spaceflow, Equiem, Plentific, AskPorter, Lavanda, Cohesion, ButterflyMX, Kisi, Brivo, Livly, Zego, Entrata, Yardi and RealPage are covered in the full report. An introduction to the vendor landscape by company type is available on the leading smart building companies for Build-to-Rent and PBSA page.

Beyond This Page

The full report extends well past the segmentation summarised here and into the commercial detail that shapes how smart building technology supply is actually won across BTR and PBSA.

Buyer intelligence maps the buyer ecosystem across institutional and independent operators in full, including a dedicated strategic implications assessment for TULU.

Decision-maker mapping covers vendor selection criteria, contract structures, contract value bands and typical procurement cycles.

Competitive benchmarking compares vendors across installed property base, geographic reach, PBSA penetration, BTR penetration, technology breadth and partnership ecosystem.

The market playbook covers the smart building value chain, cost structure analysis, revenue model assessment, resident adoption trends and platform integration trends.

Pricing and procurement chapters cover smart building platform pricing analysis, amenity-as-a-service commercial models, SaaS contract structures and total cost of ownership.

Go-to-market chapters set out market entry pathways, BTR and PBSA operator partner mapping, systems integrator landscape and major property technology trade events.

Company profiles cover eighteen vendors across product and service portfolio, technology ecosystem, strategic partnerships and innovation and R&D initiatives.

Frequently Asked Questions

The market is estimated at approximately USD 310 Million in 2025 and is projected to reach approximately USD 585 Million by 2030, expanding at a compound annual growth rate of roughly 13.5 percent.

A software platform that digitises resident-facing interactions such as app-based access, service requests and community features. This report describes the category strictly as a market segment.

Rapid growth of the Build-to-Rent and Purpose-Built Student Accommodation sectors across the six named European markets is the leading driver, expanding the addressable base of professionally managed residential buildings.

The United Kingdom accounts for the largest regional concentration, covered through London, Manchester, Birmingham, Leeds, Bristol and Glasgow, while the Netherlands forms the fastest-growing regional concentration.

Build-to-Rent typically serves longer-tenure multifamily residents, while Purpose-Built Student Accommodation involves annual tenancy turnover, a distinction that shapes which solution categories and service models each property type prioritises.

Resident experience platforms and smart access control systems together account for the largest solution type category by revenue, while energy management platforms and occupancy analytics solutions form the fastest-growing category.

Asset managers, property directors, operations directors, innovation and digital transformation teams, resident experience teams, ESG and sustainability teams and procurement departments together shape most purchase decisions in this market.

Country-by-country variation in data protection, building access and energy reporting requirements across the United Kingdom, Ireland, Germany, the Netherlands, Spain and the Nordics affects how vendors structure their compliance approach.

Eighteen companies are profiled, including TULU, Mapped, Spike Global, HomeRun, Spaceflow, Equiem, ButterflyMX, Kisi, Brivo, Entrata, Yardi and RealPage among others.

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1. Introduction

1.1. Objective of the Study

1.2. Market Definition

1.3. Market Scope

2. Executive Summary

3. Smart Building Market Analysis and Forecast (2026–2030)

3.1. Overview

3.2. Market Dynamics

3.3. Drivers

3.3.1. Rapid Growth of the Build-to-Rent and Purpose-Built Student Accommodation Sectors Across the United Kingdom, Ireland, Germany, the Netherlands, Spain and the Nordics, Expanding the Addressable Base of Professionally Managed Residential Buildings.

3.3.2. Rising Resident Expectations for App-Based Access, Parcel Management and Digital Concierge Services, Pushing Operators Toward Integrated Resident Experience Platforms as a Retention Tool.

3.3.3. Institutional Investors and Residential REITs Increasingly Treating Smart Building Technology as a Value-Add and Asset-Differentiation Lever Rather Than a Discretionary Cost.

3.3.4. Growth in Energy Management Platform and Occupancy Analytics Adoption Tied to Rising Utility Costs and Tightening ESG and Sustainability Reporting Expectations.

3.3.5. Expansion of Shared Asset Management and Amenity-as-a-Service Models, Allowing Operators to Monetise Co-Working Spaces, Gyms and Communal Facilities Beyond Base Rent.

3.3.6. Increasing Consolidation of Point Solutions into Unified IoT-Based Building Management Systems, Reducing the Number of Vendor Relationships an Operator Must Manage.

3.3.7. Growth in PBSA-Specific Digital Transformation Priorities Tied to Annual Tenancy Turnover Cycles, Which Reward Platforms That Speed Up Move-in and Move-Out Administration.

3.4. Restraints

3.4.1. Fragmented Technology Stacks Across Older BTR and PBSA Portfolios, Where Legacy Access Control and Building Management Systems Complicate New Platform Integration.

3.4.2. Long Procurement Cycles and Multi-Stakeholder Decision-Maker Hierarchies Spanning Asset Managers, Property Directors, Operations Directors and Procurement Departments, Which Slow Vendor Selection.

3.4.3. Budget Ownership Frequently Split Between Capital and Operating Expenditure Lines, Complicating How a Resident Experience or Energy Management Platform Is Funded and Approved.

3.4.4. Country-by-Country Variation in Data Protection, Building Access and Energy Reporting Requirements Across the United Kingdom, Ireland, Germany, the Netherlands, Spain and the Nordics.

3.4.5. Competitive Fragmentation Between Global Smart Living Vendors, Residential-Focused Specialists and Generic Smart Building Vendors, Complicating Buyer Vendor Evaluation.

3.5. Opportunities

3.5.1. Considerable Untapped Opportunity Identified in the Report Competitive Mapping Across Underserved Operator Segments and Underserved Geographies.

3.5.2. Platform Capability Gaps and Resident Experience Opportunity Areas Identified in the Report Competitive Mapping, Particularly Outside the Largest Western European Markets.

3.5.3. Growth in Monetisation Opportunity Mapping Tied to Shared Asset Management and Amenity-as-a-Service Models Across BTR and PBSA Portfolios.

3.5.4. Expansion of Energy Management and Occupancy Analytics Adoption as ESG and Sustainability Teams Gain a Larger Role in Vendor Selection.

3.5.5. Underserved Demand Across Ireland, the Netherlands and the Nordic Residential Living Ecosystems, Where Fewer Platform Vendors Have Established Deep Local Coverage Relative to the United Kingdom and Germany.

3.6. Porter's Five Forces Model

3.7. Value Chain Analysis

4. Smart Building Solution Type

4.1. Resident Experience Platforms

4.2. Smart Access Control Systems

4.3. Digital Concierge Solutions

4.4. Smart Parcel and Delivery Management

4.5. Shared Asset Management Platforms

4.6. Smart Laundry Solutions

4.7. Smart Retail and On-Demand Services

4.8. Smart Mobility Services

4.9. IoT-Based Building Management Systems

4.10. Energy Management Platforms

4.11. Occupancy Analytics Solutions

5. Service Model

5.1. SaaS Subscription Model

5.2. Revenue Sharing Model

5.3. Amenity-as-a-Service

5.4. Managed Services

5.5. Hybrid Commercial Models

6. Property Type

6.1. Build-to-Rent (BTR)

6.2. Purpose-Built Student Accommodation (PBSA)

6.3. Co-Living Communities

6.4. Multifamily Residential

6.5. Mixed-Use Residential Developments

7. Deployment Model

7.1. Cloud-Based

7.2. On-Premise

7.3. Hybrid Deployment

8. Building Digital Maturity

8.1. Emerging Smart Buildings

8.2. Connected Buildings

8.3. Fully Integrated Smart Living Communities

9. Application

9.1. Resident Convenience

9.2. Resident Retention

9.3. Operational Efficiency

9.4. Revenue Enhancement

9.5. Sustainability Management

9.6. Security and Access Management

9.7. Community Engagement

10. End User

10.1. BTR Operators

10.2. PBSA Operators

10.3. Residential REITs

10.4. Property Developers

10.5. Property Management Companies

10.6. Institutional Investors

10.7. Student Housing Operators

11. Decision-Maker Group

11.1. Asset Managers

11.2. Property Directors

11.3. Operations Directors

11.4. Innovation and Digital Transformation Teams

11.5. Resident Experience Teams

11.6. ESG and Sustainability Teams

11.7. Procurement Departments

12. Buyer Intelligence and Demand Landscape

12.1. Buyer Segmentation by Asset Ownership Structure

12.2. Institutional and Independent Operators

12.3. PBSA and BTR Purchasing Behaviour

12.4. Country-Wise Buyer Mapping

12.5. Regional Demand Clusters

12.6. Buyer Scale Classification

12.7. Procurement Models

12.8. Buying Triggers

12.9. Digital Transformation Priorities

12.10. Resident Satisfaction Drivers

12.11. ESG Compliance Drivers

12.12. Budget Ownership Mapping

12.13. Decision-Maker Hierarchy

12.14. Vendor Selection Criteria

12.15. Contract Structures

12.16. Contract Value Bands

12.17. Procurement Cycles

12.18. Sales Cycle Analysis

12.19. Strategic Relevance Assessment for TULU

13. Europe Market Analysis and Forecast (2026–2030)

13.1. Introduction

13.2. Market Share Analysis

13.3. Market Size and Forecast

13.4. Market Size and Forecast, By Geography

13.4.1. United Kingdom

13.4.1.1. Market Share Analysis

13.4.1.2. Market Size and Forecast

13.4.1.3. By Product

13.4.1.4. By Technology

13.4.1.5. By Application

13.4.1.6. By Customer

13.4.1.7. London

13.4.1.7.1. Market Share Analysis

13.4.1.7.2. Market Size and Forecast

13.4.1.7.3. By Product

13.4.1.7.4. By Technology

13.4.1.7.5. By Application

13.4.1.7.6. By Customer

13.4.1.8. Manchester

13.4.1.8.1. Market Share Analysis

13.4.1.8.2. Market Size and Forecast

13.4.1.8.3. By Product

13.4.1.8.4. By Technology

13.4.1.8.5. By Application

13.4.1.8.6. By Customer

13.4.1.9. Birmingham

13.4.1.9.1. Market Share Analysis

13.4.1.9.2. Market Size and Forecast

13.4.1.9.3. By Product

13.4.1.9.4. By Technology

13.4.1.9.5. By Application

13.4.1.9.6. By Customer

13.4.1.10. Leeds

13.4.1.10.1. Market Share Analysis

13.4.1.10.2. Market Size and Forecast

13.4.1.10.3. By Product

13.4.1.10.4. By Technology

13.4.1.10.5. By Application

13.4.1.10.6. By Customer

13.4.1.11. Bristol

13.4.1.11.1. Market Share Analysis

13.4.1.11.2. Market Size and Forecast

13.4.1.11.3. By Product

13.4.1.11.4. By Technology

13.4.1.11.5. By Application

13.4.1.11.6. By Customer

13.4.1.12. Glasgow

13.4.1.12.1. Market Share Analysis

13.4.1.12.2. Market Size and Forecast

13.4.1.12.3. By Product

13.4.1.12.4. By Technology

13.4.1.12.5. By Application

13.4.1.12.6. By Customer

13.4.2. Ireland

13.4.2.1. Market Share Analysis

13.4.2.2. Market Size and Forecast

13.4.2.3. By Product

13.4.2.4. By Technology

13.4.2.5. By Application

13.4.2.6. By Customer

13.4.2.7. Dublin

13.4.2.7.1. Market Share Analysis

13.4.2.7.2. Market Size and Forecast

13.4.2.7.3. By Product

13.4.2.7.4. By Technology

13.4.2.7.5. By Application

13.4.2.7.6. By Customer

13.4.2.8. Cork

13.4.2.8.1. Market Share Analysis

13.4.2.8.2. Market Size and Forecast

13.4.2.8.3. By Product

13.4.2.8.4. By Technology

13.4.2.8.5. By Application

13.4.2.8.6. By Customer

13.4.2.9. Galway

13.4.2.9.1. Market Share Analysis

13.4.2.9.2. Market Size and Forecast

13.4.2.9.3. By Product

13.4.2.9.4. By Technology

13.4.2.9.5. By Application

13.4.2.9.6. By Customer

13.4.3. Germany

13.4.3.1. Market Share Analysis

13.4.3.2. Market Size and Forecast

13.4.3.3. By Product

13.4.3.4. By Technology

13.4.3.5. By Application

13.4.3.6. By Customer

13.4.3.7. Berlin

13.4.3.7.1. Market Share Analysis

13.4.3.7.2. Market Size and Forecast

13.4.3.7.3. By Product

13.4.3.7.4. By Technology

13.4.3.7.5. By Application

13.4.3.7.6. By Customer

13.4.3.8. Munich

13.4.3.8.1. Market Share Analysis

13.4.3.8.2. Market Size and Forecast

13.4.3.8.3. By Product

13.4.3.8.4. By Technology

13.4.3.8.5. By Application

13.4.3.8.6. By Customer

13.4.3.9. Frankfurt

13.4.3.9.1. Market Share Analysis

13.4.3.9.2. Market Size and Forecast

13.4.3.9.3. By Product

13.4.3.9.4. By Technology

13.4.3.9.5. By Application

13.4.3.9.6. By Customer

13.4.3.10. Hamburg

13.4.3.10.1. Market Share Analysis

13.4.3.10.2. Market Size and Forecast

13.4.3.10.3. By Product

13.4.3.10.4. By Technology

13.4.3.10.5. By Application

13.4.3.10.6. By Customer

13.4.4. Netherlands

13.4.4.1. Market Share Analysis

13.4.4.2. Market Size and Forecast

13.4.4.3. By Product

13.4.4.4. By Technology

13.4.4.5. By Application

13.4.4.6. By Customer

13.4.4.7. Amsterdam

13.4.4.7.1. Market Share Analysis

13.4.4.7.2. Market Size and Forecast

13.4.4.7.3. By Product

13.4.4.7.4. By Technology

13.4.4.7.5. By Application

13.4.4.7.6. By Customer

13.4.4.8. Rotterdam

13.4.4.8.1. Market Share Analysis

13.4.4.8.2. Market Size and Forecast

13.4.4.8.3. By Product

13.4.4.8.4. By Technology

13.4.4.8.5. By Application

13.4.4.8.6. By Customer

13.4.4.9. Utrecht

13.4.4.9.1. Market Share Analysis

13.4.4.9.2. Market Size and Forecast

13.4.4.9.3. By Product

13.4.4.9.4. By Technology

13.4.4.9.5. By Application

13.4.4.9.6. By Customer

13.4.4.10. Eindhoven

13.4.4.10.1. Market Share Analysis

13.4.4.10.2. Market Size and Forecast

13.4.4.10.3. By Product

13.4.4.10.4. By Technology

13.4.4.10.5. By Application

13.4.4.10.6. By Customer

13.4.5. Spain

13.4.5.1. Market Share Analysis

13.4.5.2. Market Size and Forecast

13.4.5.3. By Product

13.4.5.4. By Technology

13.4.5.5. By Application

13.4.5.6. By Customer

13.4.5.7. Madrid

13.4.5.7.1. Market Share Analysis

13.4.5.7.2. Market Size and Forecast

13.4.5.7.3. By Product

13.4.5.7.4. By Technology

13.4.5.7.5. By Application

13.4.5.7.6. By Customer

13.4.5.8. Barcelona

13.4.5.8.1. Market Share Analysis

13.4.5.8.2. Market Size and Forecast

13.4.5.8.3. By Product

13.4.5.8.4. By Technology

13.4.5.8.5. By Application

13.4.5.8.6. By Customer

13.4.5.9. Valencia

13.4.5.9.1. Market Share Analysis

13.4.5.9.2. Market Size and Forecast

13.4.5.9.3. By Product

13.4.5.9.4. By Technology

13.4.5.9.5. By Application

13.4.5.9.6. By Customer

13.4.6. Nordics

13.4.6.1. Market Share Analysis

13.4.6.2. Market Size and Forecast

13.4.6.3. By Product

13.4.6.4. By Technology

13.4.6.5. By Application

13.4.6.6. By Customer

13.4.6.7. Sweden

13.4.6.7.1. Market Share Analysis

13.4.6.7.2. Market Size and Forecast

13.4.6.7.3. By Product

13.4.6.7.4. By Technology

13.4.6.7.5. By Application

13.4.6.7.6. By Customer

13.4.6.7.7. Stockholm

13.4.6.7.7.1. Market Share Analysis

13.4.6.7.7.2. Market Size and Forecast

13.4.6.7.7.3. By Product

13.4.6.7.7.4. By Technology

13.4.6.7.7.5. By Application

13.4.6.7.7.6. By Customer

13.4.6.7.8. Gothenburg

13.4.6.7.8.1. Market Share Analysis

13.4.6.7.8.2. Market Size and Forecast

13.4.6.7.8.3. By Product

13.4.6.7.8.4. By Technology

13.4.6.7.8.5. By Application

13.4.6.7.8.6. By Customer

13.4.6.7.9. Malmo

13.4.6.7.9.1. Market Share Analysis

13.4.6.7.9.2. Market Size and Forecast

13.4.6.7.9.3. By Product

13.4.6.7.9.4. By Technology

13.4.6.7.9.5. By Application

13.4.6.7.9.6. By Customer

13.4.6.8. Denmark

13.4.6.8.1. Market Share Analysis

13.4.6.8.2. Market Size and Forecast

13.4.6.8.3. By Product

13.4.6.8.4. By Technology

13.4.6.8.5. By Application

13.4.6.8.6. By Customer

13.4.6.8.7. Copenhagen

13.4.6.8.7.1. Market Share Analysis

13.4.6.8.7.2. Market Size and Forecast

13.4.6.8.7.3. By Product

13.4.6.8.7.4. By Technology

13.4.6.8.7.5. By Application

13.4.6.8.7.6. By Customer

13.4.6.8.8. Aarhus

13.4.6.8.8.1. Market Share Analysis

13.4.6.8.8.2. Market Size and Forecast

13.4.6.8.8.3. By Product

13.4.6.8.8.4. By Technology

13.4.6.8.8.5. By Application

13.4.6.8.8.6. By Customer

13.4.6.9. Finland

13.4.6.9.1. Market Share Analysis

13.4.6.9.2. Market Size and Forecast

13.4.6.9.3. By Product

13.4.6.9.4. By Technology

13.4.6.9.5. By Application

13.4.6.9.6. By Customer

13.4.6.9.7. Helsinki

13.4.6.9.7.1. Market Share Analysis

13.4.6.9.7.2. Market Size and Forecast

13.4.6.9.7.3. By Product

13.4.6.9.7.4. By Technology

13.4.6.9.7.5. By Application

13.4.6.9.7.6. By Customer

13.4.6.9.8. Tampere

13.4.6.9.8.1. Market Share Analysis

13.4.6.9.8.2. Market Size and Forecast

13.4.6.9.8.3. By Product

13.4.6.9.8.4. By Technology

13.4.6.9.8.5. By Application

13.4.6.9.8.6. By Customer

13.4.6.10. Norway

13.4.6.10.1. Market Share Analysis

13.4.6.10.2. Market Size and Forecast

13.4.6.10.3. By Product

13.4.6.10.4. By Technology

13.4.6.10.5. By Application

13.4.6.10.6. By Customer

13.4.6.10.7. Oslo

13.4.6.10.7.1. Market Share Analysis

13.4.6.10.7.2. Market Size and Forecast

13.4.6.10.7.3. By Product

13.4.6.10.7.4. By Technology

13.4.6.10.7.5. By Application

13.4.6.10.7.6. By Customer

13.4.6.10.8. Bergen

13.4.6.10.8.1. Market Share Analysis

13.4.6.10.8.2. Market Size and Forecast

13.4.6.10.8.3. By Product

13.4.6.10.8.4. By Technology

13.4.6.10.8.5. By Application

13.4.6.10.8.6. By Customer

14. Competition Analysis

14.1. Market Positioning Overview

14.1.1. Global and European Smart Living Vendors

14.1.2. Residential-Focused and Generic Smart Building Vendors

14.1.3. Premium and Value Positioning

14.1.4. Technology Differentiation Analysis

14.1.5. Customer Segment Alignment

14.2. Competitive Benchmarking Metrics

14.2.1. Estimated Market Position

14.2.2. Installed Property Base

14.2.3. Geographic Reach

14.2.4. PBSA Penetration

14.2.5. BTR Penetration

14.2.6. Technology Breadth

14.2.7. Integration Capabilities

14.2.8. Partnership Ecosystem

14.2.9. Pricing Structure

14.2.10. Innovation Strength

14.3. Strategic Moves

14.3.1. Mergers and Acquisitions

14.3.2. Strategic Partnerships

14.3.3. New Platform Launches

14.3.4. Smart Living Ecosystem Expansions

14.3.5. Investor Funding Activity

14.3.6. Market Expansion Initiatives

14.4. Competitive Mapping & Gaps

14.4.1. Considerable Untapped Opportunity Analysis

14.4.2. Underserved Operator Segments

14.4.3. Underserved Geographies

14.4.4. Platform Capability Gaps

14.4.5. Resident Experience Opportunity Areas

14.4.6. Monetisation Opportunity Mapping

15. Company Profiles

15.1. TULU

15.1.1. Company Overview

15.1.2. Headquarters

15.1.3. Ownership Structure

15.1.4. Founding Year

15.1.5. Workforce Estimate

15.1.6. Geographic Footprint

15.1.7. Product and Service Portfolio

15.1.8. Target Customer Segments

15.1.9. Distribution and GTM Strategy

15.1.10. Key Financials

15.1.11. Certifications and Compliance

15.1.12. Strategic Partnerships

15.1.13. Technology Ecosystem

15.1.14. Innovation and R&D Initiatives

15.1.15. Recent Developments

15.1.16. SWOT Snapshot

15.2. Mapped

15.2.1. Company Overview

15.2.2. Headquarters

15.2.3. Ownership Structure

15.2.4. Founding Year

15.2.5. Workforce Estimate

15.2.6. Geographic Footprint

15.2.7. Product and Service Portfolio

15.2.8. Target Customer Segments

15.2.9. Distribution and GTM Strategy

15.2.10. Key Financials

15.2.11. Certifications and Compliance

15.2.12. Strategic Partnerships

15.2.13. Technology Ecosystem

15.2.14. Innovation and R&D Initiatives

15.2.15. Recent Developments

15.2.16. SWOT Snapshot

15.3. Spike Global

15.3.1. Company Overview

15.3.2. Headquarters

15.3.3. Ownership Structure

15.3.4. Founding Year

15.3.5. Workforce Estimate

15.3.6. Geographic Footprint

15.3.7. Product and Service Portfolio

15.3.8. Target Customer Segments

15.3.9. Distribution and GTM Strategy

15.3.10. Key Financials

15.3.11. Certifications and Compliance

15.3.12. Strategic Partnerships

15.3.13. Technology Ecosystem

15.3.14. Innovation and R&D Initiatives

15.3.15. Recent Developments

15.3.16. SWOT Snapshot

15.4. HomeRun

15.4.1. Company Overview

15.4.2. Headquarters

15.4.3. Ownership Structure

15.4.4. Founding Year

15.4.5. Workforce Estimate

15.4.6. Geographic Footprint

15.4.7. Product and Service Portfolio

15.4.8. Target Customer Segments

15.4.9. Distribution and GTM Strategy

15.4.10. Key Financials

15.4.11. Certifications and Compliance

15.4.12. Strategic Partnerships

15.4.13. Technology Ecosystem

15.4.14. Innovation and R&D Initiatives

15.4.15. Recent Developments

15.4.16. SWOT Snapshot

15.5. Spaceflow

15.5.1. Company Overview

15.5.2. Headquarters

15.5.3. Ownership Structure

15.5.4. Founding Year

15.5.5. Workforce Estimate

15.5.6. Geographic Footprint

15.5.7. Product and Service Portfolio

15.5.8. Target Customer Segments

15.5.9. Distribution and GTM Strategy

15.5.10. Key Financials

15.5.11. Certifications and Compliance

15.5.12. Strategic Partnerships

15.5.13. Technology Ecosystem

15.5.14. Innovation and R&D Initiatives

15.5.15. Recent Developments

15.5.16. SWOT Snapshot

15.6. Equiem

15.6.1. Company Overview

15.6.2. Headquarters

15.6.3. Ownership Structure

15.6.4. Founding Year

15.6.5. Workforce Estimate

15.6.6. Geographic Footprint

15.6.7. Product and Service Portfolio

15.6.8. Target Customer Segments

15.6.9. Distribution and GTM Strategy

15.6.10. Key Financials

15.6.11. Certifications and Compliance

15.6.12. Strategic Partnerships

15.6.13. Technology Ecosystem

15.6.14. Innovation and R&D Initiatives

15.6.15. Recent Developments

15.6.16. SWOT Snapshot

15.7. Plentific

15.7.1. Company Overview

15.7.2. Headquarters

15.7.3. Ownership Structure

15.7.4. Founding Year

15.7.5. Workforce Estimate

15.7.6. Geographic Footprint

15.7.7. Product and Service Portfolio

15.7.8. Target Customer Segments

15.7.9. Distribution and GTM Strategy

15.7.10. Key Financials

15.7.11. Certifications and Compliance

15.7.12. Strategic Partnerships

15.7.13. Technology Ecosystem

15.7.14. Innovation and R&D Initiatives

15.7.15. Recent Developments

15.7.16. SWOT Snapshot

15.8. AskPorter

15.8.1. Company Overview

15.8.2. Headquarters

15.8.3. Ownership Structure

15.8.4. Founding Year

15.8.5. Workforce Estimate

15.8.6. Geographic Footprint

15.8.7. Product and Service Portfolio

15.8.8. Target Customer Segments

15.8.9. Distribution and GTM Strategy

15.8.10. Key Financials

15.8.11. Certifications and Compliance

15.8.12. Strategic Partnerships

15.8.13. Technology Ecosystem

15.8.14. Innovation and R&D Initiatives

15.8.15. Recent Developments

15.8.16. SWOT Snapshot

15.9. Lavanda

15.9.1. Company Overview

15.9.2. Headquarters

15.9.3. Ownership Structure

15.9.4. Founding Year

15.9.5. Workforce Estimate

15.9.6. Geographic Footprint

15.9.7. Product and Service Portfolio

15.9.8. Target Customer Segments

15.9.9. Distribution and GTM Strategy

15.9.10. Key Financials

15.9.11. Certifications and Compliance

15.9.12. Strategic Partnerships

15.9.13. Technology Ecosystem

15.9.14. Innovation and R&D Initiatives

15.9.15. Recent Developments

15.9.16. SWOT Snapshot

15.10. Cohesion

15.10.1. Company Overview

15.10.2. Headquarters

15.10.3. Ownership Structure

15.10.4. Founding Year

15.10.5. Workforce Estimate

15.10.6. Geographic Footprint

15.10.7. Product and Service Portfolio

15.10.8. Target Customer Segments

15.10.9. Distribution and GTM Strategy

15.10.10. Key Financials

15.10.11. Certifications and Compliance

15.10.12. Strategic Partnerships

15.10.13. Technology Ecosystem

15.10.14. Innovation and R&D Initiatives

15.10.15. Recent Developments

15.10.16. SWOT Snapshot

15.11. ButterflyMX

15.11.1. Company Overview

15.11.2. Headquarters

15.11.3. Ownership Structure

15.11.4. Founding Year

15.11.5. Workforce Estimate

15.11.6. Geographic Footprint

15.11.7. Product and Service Portfolio

15.11.8. Target Customer Segments

15.11.9. Distribution and GTM Strategy

15.11.10. Key Financials

15.11.11. Certifications and Compliance

15.11.12. Strategic Partnerships

15.11.13. Technology Ecosystem

15.11.14. Innovation and R&D Initiatives

15.11.15. Recent Developments

15.11.16. SWOT Snapshot

15.12. Kisi

15.12.1. Company Overview

15.12.2. Headquarters

15.12.3. Ownership Structure

15.12.4. Founding Year

15.12.5. Workforce Estimate

15.12.6. Geographic Footprint

15.12.7. Product and Service Portfolio

15.12.8. Target Customer Segments

15.12.9. Distribution and GTM Strategy

15.12.10. Key Financials

15.12.11. Certifications and Compliance

15.12.12. Strategic Partnerships

15.12.13. Technology Ecosystem

15.12.14. Innovation and R&D Initiatives

15.12.15. Recent Developments

15.12.16. SWOT Snapshot

15.13. Brivo

15.13.1. Company Overview

15.13.2. Headquarters

15.13.3. Ownership Structure

15.13.4. Founding Year

15.13.5. Workforce Estimate

15.13.6. Geographic Footprint

15.13.7. Product and Service Portfolio

15.13.8. Target Customer Segments

15.13.9. Distribution and GTM Strategy

15.13.10. Key Financials

15.13.11. Certifications and Compliance

15.13.12. Strategic Partnerships

15.13.13. Technology Ecosystem

15.13.14. Innovation and R&D Initiatives

15.13.15. Recent Developments

15.13.16. SWOT Snapshot

15.14. Livly

15.14.1. Company Overview

15.14.2. Headquarters

15.14.3. Ownership Structure

15.14.4. Founding Year

15.14.5. Workforce Estimate

15.14.6. Geographic Footprint

15.14.7. Product and Service Portfolio

15.14.8. Target Customer Segments

15.14.9. Distribution and GTM Strategy

15.14.10. Key Financials

15.14.11. Certifications and Compliance

15.14.12. Strategic Partnerships

15.14.13. Technology Ecosystem

15.14.14. Innovation and R&D Initiatives

15.14.15. Recent Developments

15.14.16. SWOT Snapshot

15.15. Zego

15.15.1. Company Overview

15.15.2. Headquarters

15.15.3. Ownership Structure

15.15.4. Founding Year

15.15.5. Workforce Estimate

15.15.6. Geographic Footprint

15.15.7. Product and Service Portfolio

15.15.8. Target Customer Segments

15.15.9. Distribution and GTM Strategy

15.15.10. Key Financials

15.15.11. Certifications and Compliance

15.15.12. Strategic Partnerships

15.15.13. Technology Ecosystem

15.15.14. Innovation and R&D Initiatives

15.15.15. Recent Developments

15.15.16. SWOT Snapshot

15.16. Entrata

15.16.1. Company Overview

15.16.2. Headquarters

15.16.3. Ownership Structure

15.16.4. Founding Year

15.16.5. Workforce Estimate

15.16.6. Geographic Footprint

15.16.7. Product and Service Portfolio

15.16.8. Target Customer Segments

15.16.9. Distribution and GTM Strategy

15.16.10. Key Financials

15.16.11. Certifications and Compliance

15.16.12. Strategic Partnerships

15.16.13. Technology Ecosystem

15.16.14. Innovation and R&D Initiatives

15.16.15. Recent Developments

15.16.16. SWOT Snapshot

15.17. Yardi

15.17.1. Company Overview

15.17.2. Headquarters

15.17.3. Ownership Structure

15.17.4. Founding Year

15.17.5. Workforce Estimate

15.17.6. Geographic Footprint

15.17.7. Product and Service Portfolio

15.17.8. Target Customer Segments

15.17.9. Distribution and GTM Strategy

15.17.10. Key Financials

15.17.11. Certifications and Compliance

15.17.12. Strategic Partnerships

15.17.13. Technology Ecosystem

15.17.14. Innovation and R&D Initiatives

15.17.15. Recent Developments

15.17.16. SWOT Snapshot

15.18. RealPage

15.18.1. Company Overview

15.18.2. Headquarters

15.18.3. Ownership Structure

15.18.4. Founding Year

15.18.5. Workforce Estimate

15.18.6. Geographic Footprint

15.18.7. Product and Service Portfolio

15.18.8. Target Customer Segments

15.18.9. Distribution and GTM Strategy

15.18.10. Key Financials

15.18.11. Certifications and Compliance

15.18.12. Strategic Partnerships

15.18.13. Technology Ecosystem

15.18.14. Innovation and R&D Initiatives

15.18.15. Recent Developments

15.18.16. SWOT Snapshot

Frequently Asked Questions

The market is estimated at approximately USD 310 Million in 2025 and is projected to reach approximately USD 585 Million by 2030, expanding at a compound annual growth rate of roughly 13.5 percent.

A software platform that digitises resident-facing interactions such as app-based access, service requests and community features. This report describes the category strictly as a market segment.

Rapid growth of the Build-to-Rent and Purpose-Built Student Accommodation sectors across the six named European markets is the leading driver, expanding the addressable base of professionally managed residential buildings.

The United Kingdom accounts for the largest regional concentration, covered through London, Manchester, Birmingham, Leeds, Bristol and Glasgow, while the Netherlands forms the fastest-growing regional concentration.

Build-to-Rent typically serves longer-tenure multifamily residents, while Purpose-Built Student Accommodation involves annual tenancy turnover, a distinction that shapes which solution categories and service models each property type prioritises.

Resident experience platforms and smart access control systems together account for the largest solution type category by revenue, while energy management platforms and occupancy analytics solutions form the fastest-growing category.

Asset managers, property directors, operations directors, innovation and digital transformation teams, resident experience teams, ESG and sustainability teams and procurement departments together shape most purchase decisions in this market.

Country-by-country variation in data protection, building access and energy reporting requirements across the United Kingdom, Ireland, Germany, the Netherlands, Spain and the Nordics affects how vendors structure their compliance approach.

Eighteen companies are profiled, including TULU, Mapped, Spike Global, HomeRun, Spaceflow, Equiem, ButterflyMX, Kisi, Brivo, Entrata, Yardi and RealPage among others.

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Smart building technology for BTR and PBSA separated from the broader Europe smart building and proptech markets

Smart building technology deployed specifically across Build-to-Rent and Purpose-Built Student Accommodation is frequently reported inside much larger categories: the broader Europe smart building market, valued at approximately USD 7.5 Billion in 2025 across commercial, industrial and all residential property types, and the still broader Europe proptech market, valued at approximately USD 11 to 13 Billion in 2025 across transaction platforms, listing services and financial technology not comparable with the resident-facing activity described here. This estimate covers smart building solution platforms and connected systems deployed on Build-to-Rent and Purpose-Built Student Accommodation properties in the six named European markets only. The snapshot table states that boundary so the figure is not mistaken for anything larger.

Derivation from global resident and tenant experience platform benchmarks

The global resident and tenant experience platform market is independently estimated at approximately USD 2.8 Billion in 2025, growing to approximately USD 10.3 Billion by 2034 at a 15.2 percent compound annual growth rate, and the broader global smart apartments market, spanning building management, access control and connected hardware alongside software platforms, is separately estimated at approximately USD 4.16 Billion in 2025. Applying Europe's observed share of global proptech spending, approximately 27.8 percent, to both benchmarks and averaging the two approaches produces a pan-European, all-residential-property estimate in the range of USD 970 Million to 1.16 Billion for 2025.

Narrowed to the six named markets and to Build-to-Rent and Purpose-Built Student Accommodation specifically

Build-to-Rent and Purpose-Built Student Accommodation together represent a meaningful but still minority share of Europe's total professionally managed residential technology spending, since the pan-European benchmark also includes traditional multifamily, social housing and co-living technology spend outside this report's scope. Weighting the pan-European estimate by Germany's and the United Kingdom's combined share of institutional Build-to-Rent activity (Germany alone accounts for approximately 32 percent of the region's Build-to-Rent investment by one independent tracker) and by the concentration of established Purpose-Built Student Accommodation stock within the six named markets narrows the range to approximately USD 295 to 325 Million for 2025, and USD 310 Million was adopted near the midpoint.

Forecast basis and its principal sensitivity

The forecast to 2030 assumes European institutional investment into Build-to-Rent and Purpose-Built Student Accommodation continues broadly on recent trends, applying a blended compound annual growth rate informed by the global resident experience platform benchmark's 15.2 percent trajectory and the more moderate 12.7 percent global smart apartments benchmark. Institutional Build-to-Rent delivery pace, particularly across the Netherlands and Germany, is the material sensitivity, since smart building technology adoption in this market tracks new institutional portfolio formation more closely than any single product-level trend.

Frequently Asked Questions

The market is estimated at approximately USD 310 Million in 2025 and is projected to reach approximately USD 585 Million by 2030, expanding at a compound annual growth rate of roughly 13.5 percent.

A software platform that digitises resident-facing interactions such as app-based access, service requests and community features. This report describes the category strictly as a market segment.

Rapid growth of the Build-to-Rent and Purpose-Built Student Accommodation sectors across the six named European markets is the leading driver, expanding the addressable base of professionally managed residential buildings.

The United Kingdom accounts for the largest regional concentration, covered through London, Manchester, Birmingham, Leeds, Bristol and Glasgow, while the Netherlands forms the fastest-growing regional concentration.

Build-to-Rent typically serves longer-tenure multifamily residents, while Purpose-Built Student Accommodation involves annual tenancy turnover, a distinction that shapes which solution categories and service models each property type prioritises.

Resident experience platforms and smart access control systems together account for the largest solution type category by revenue, while energy management platforms and occupancy analytics solutions form the fastest-growing category.

Asset managers, property directors, operations directors, innovation and digital transformation teams, resident experience teams, ESG and sustainability teams and procurement departments together shape most purchase decisions in this market.

Country-by-country variation in data protection, building access and energy reporting requirements across the United Kingdom, Ireland, Germany, the Netherlands, Spain and the Nordics affects how vendors structure their compliance approach.

Eighteen companies are profiled, including TULU, Mapped, Spike Global, HomeRun, Spaceflow, Equiem, ButterflyMX, Kisi, Brivo, Entrata, Yardi and RealPage among others.

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