Australia Managed Accounts Market Size, Trends & Growth Opportunity By Account Structure (MDAs, SMAs, IMAs, Model Portfolios, UMAs), By Investment Strategy, By Investor Segment, By Distribution Channel, By Region and Forecast Till 2030

Report ID : AMR1006137 | Industries : Others | Published On :September 2026 | Page Count : 243

The Australia managed accounts market covers the platforms, account structures and investment strategies through which financial advisers deliver discretionary and model-portfolio investment management to retail, high-net-worth and institutional clients across the country.

A managed account holds a client's assets directly in their own name rather than pooling them into a unit trust, giving the client beneficial ownership of the underlying securities while an adviser, licensee or investment manager runs the day-to-day portfolio construction and rebalancing under a documented mandate.


Frequently Asked Questions

The Australia managed accounts market is estimated at approximately USD 195 Billion in 2025, projected to reach approximately USD 385 Billion by 2030 at a compound annual growth rate of roughly 14.6 percent, based on the IMAP FUM Census conducted with Milliman.

A managed discretionary account gives a licensed adviser or manager ongoing discretion to trade a client's portfolio under a documented authority, while a separately managed account typically implements a model portfolio the client has agreed to follow, with the client's consent required for departures. Both hold assets in the client's own name rather than pooling them.

Retail investors, sophisticated investors, high-net-worth individuals, ultra-high-net-worth clients, family offices and self-managed super fund trustees all use managed accounts, each typically reached through a different distribution channel.

A shrinking adviser population concentrating client books into fewer practices, growth in self-licensed advice groups selecting their own platforms, and expansion of investment menus into fixed income, alternatives and ESG strategies are the primary drivers documented in this report.

Platform migration economics, managed discretionary account compliance obligations, and concentration among a limited number of platform providers restrain adoption, particularly for smaller practices weighing transition costs against ongoing fee savings.

This report covers twenty companies spanning national wealth platforms, independent managed account specialists, asset managers and adviser technology providers, profiled in full through the company breakdown linked above.

This report segments the market by account structure, investment strategy, investor segment, distribution channel, platform model, advisory model and revenue model, each detailed across the five further pages linked from this overview.

New South Wales and Victoria host the largest concentration of licensee head offices, investment committees and adviser numbers, reflecting Sydney and Melbourne's position as the country's two largest wealth management centres.

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1. Introduction

1.1. Objective of the Study

1.2. Market Definition

1.3. Market Scope

2. Executive Summary

3. Australia Managed Accounts Market Analysis and Forecast (2026–2030)

3.1. Overview

3.2. Market Dynamics

3.3. Drivers

3.3.1. Structural Shift of Australian Financial Advice Practices Toward Model Portfolio Delivery, as Managed Accounts Remove the Per-Client Rebalancing and Record-of-Advice Burden That Constrains How Many Clients a Single Adviser Can Serve.

3.3.2. A Materially Smaller Adviser Population Than a Decade Ago, Concentrating Client Books into Fewer Practices and Raising the Premium on Portfolio Administration Efficiency Rather Than Bespoke Per-Client Construction.

3.3.3. Growth in Self-Licensed and Privately Owned Licensee Groups, Which Select Their Own Platform and Managed Account Arrangements Directly Rather Than Inheriting an Institutionally Mandated Approved Product List.

3.3.4. Competitive Platform Pricing and Functionality Among Specialist Wealth Platforms, Lowering the Cost and Operational Friction of Running Managed Accounts for Mid-Sized and Boutique Practices.

3.3.5. Rising Demand for Portfolio Transparency and Beneficial Ownership of Underlying Securities, Which Separately Managed Account and Individually Managed Account Structures Provide in a Way That Pooled Fund Structures Do Not.

3.3.6. Expansion of Managed Account Investment Menus into Fixed Income, Alternatives, Private Markets and Environmental, Social and Governance Strategies, Widening the Range of Client Mandates That Can Be Serviced Through a Model Portfolio.

3.3.7. Continued Growth in Self-Managed Super Fund Balances and High-Net-Worth Client Segments Seeking Direct Asset Holding with Professional Discretionary Management.

3.4. Restraints

3.4.1. Platform Migration Economics, Where the Transition Cost, In-Specie Transfer Complexity and Capital Gains Consequences of Moving an Existing Client Book Can Outweigh the Ongoing Fee Saving.

3.4.2. Compliance Obligations Attached to Managed Discretionary Account Authorisation, Including Responsible Manager Coverage and Documentation Requirements That Smaller Practices Find Disproportionately Costly to Maintain.

3.4.3. Concentration Among a Small Number of Platform and Managed Account Providers, Limiting Genuine Choice for Practices Whose Licensee Restricts Platform Selection.

3.4.4. Fee Compression Across Administration, Investment Management and Adviser Charging Layers, Which Constrains Provider Margins and Slows Investment in Platform Capability.

3.4.5. Adviser Capacity Constraints During Transition Periods, Since Moving Client Portfolios Onto a Managed Account Structure Requires Client Consent and Documentation Work Before Any Efficiency Benefit Is Realised.

3.4.6. Client Resistance in Segments Accustomed to Bespoke Direct Portfolios, Where a Standardised Model Portfolio Is Perceived as a Reduction in Personalised Service.

3.5. Opportunities

3.5.1. Adviser Market Gaps

3.5.2. High-Net-Worth Opportunity Areas

3.5.3. Digital Wealth Untapped Opportunities

3.5.4. Underserved Client Segments

3.5.5. Differentiation Opportunities

3.6. Porter's Five Forces Model

3.7. Value Chain Analysis

4. By Managed Account Structure

4.1. Managed Discretionary Accounts (MDAs)

4.2. Separately Managed Accounts (SMAs)

4.3. Individually Managed Accounts (IMAs)

4.4. Model Portfolios

4.5. Unified Managed Accounts (UMAs)

5. By Investment Strategy

5.1. Multi-Asset

5.2. Australian Equities

5.3. Global Equities

5.4. Fixed Income

5.5. Income Portfolios

5.6. Environmental, Social and Governance (ESG)

5.7. Alternatives

5.8. Private Markets

5.9. Cash Management

6. By Investor Segment

6.1. Retail Investors

6.2. Sophisticated Investors

6.3. High-Net-Worth Individuals

6.4. Ultra-High-Net-Worth Clients

6.5. Family Offices

6.6. Self-Managed Super Funds (SMSFs)

7. By Distribution Channel

7.1. Financial Advisers

7.2. Independent Financial Advisers

7.3. Private Wealth Firms

7.4. Dealer Groups

7.5. Investment Platforms

7.6. Wealth Platforms

7.7. Institutional Consultants

8. By Platform Model

8.1. Custodial

8.2. Non-Custodial

8.3. Platform-Based

8.4. Standalone Managed Account Providers

9. By Advisory Model

9.1. Adviser Directed

9.2. Discretionary Investment Management

9.3. Hybrid Advisory

10. By Revenue Model

10.1. Administration Fees

10.2. Portfolio Management Fees

10.3. Adviser Fees

10.4. Platform Fees

10.5. Performance-Based Arrangements

11. Buyer Intelligence and Demand Landscape

11.1. Buyer Segmentation

11.1.1. Wealth Management Firms

11.1.2. Financial Advice Practices

11.1.3. Private Banks

11.1.4. Family Offices

11.1.5. Dealer Groups

11.1.6. Institutional Investment Consultants

11.1.7. Independent Advisers

11.2. Buyer Scale Classification

11.2.1. Large Licensee Groups

11.2.2. Mid-Sized Advice Practices

11.2.3. Boutique Advice Firms

11.2.4. Single-Adviser Practices

11.3. Adviser Licensee Mapping

11.3.1. Institutionally Aligned Licensees

11.3.2. Privately Owned Licensee Groups

11.3.3. Self-Licensed Practices

11.4. Country-Wide Buyer Mapping

11.4.1. National Wealth Management Groups

11.4.2. State-Based Advice Networks

11.4.3. Independent Boutique Practices

11.4.4. Private Client Investment Firms

11.5. State-Wise Demand Clusters

11.5.1. New South Wales Advice Concentration

11.5.2. Victorian Wealth Management Corridor

11.5.3. Queensland Growth Practices

11.5.4. Western Australian Private Client Firms

11.6. Assets Under Advice Distribution

11.6.1. Under AU$100 Million

11.6.2. AU$100 Million to AU$500 Million

11.6.3. AU$500 Million to AU$1 Billion

11.6.4. Above AU$1 Billion

11.7. Procurement Models

11.7.1. Direct Platform Selection

11.7.2. Licensee-Approved Product List Inclusion

11.7.3. Investment Committee Mandated Selection

11.7.4. Consultant-Led Evaluation

11.8. Platform Evaluation Framework

11.8.1. Managed Account Capability Depth

11.8.2. Investment Menu Breadth

11.8.3. Administration and Reporting Quality

11.8.4. Fee Structure Transparency

11.9. Buying Triggers

11.9.1. Practice Scale and Efficiency Pressure

11.9.2. Licensee Change or Self-Licensing

11.9.3. Platform Repricing Events

11.9.4. Client Reporting Requirements

11.10. Digital Platform Requirements

11.10.1. Adviser Portal Functionality

11.10.2. Client Digital Access

11.10.3. Portfolio Rebalancing Automation

11.10.4. Data Integration and Feeds

11.11. Portfolio Flexibility Requirements

11.11.1. Model Portfolio Customisation

11.11.2. Security Substitution Capability

11.11.3. Tax Parcel Management

11.11.4. Direct Asset Holding

11.12. Regulatory Compliance Requirements

11.12.1. Responsible Manager Coverage

11.12.2. Managed Discretionary Account Authorisation

11.12.3. Client Agreement Documentation

11.12.4. Ongoing Compliance Reporting

11.13. Decision-Maker Mapping

11.13.1. Chief Investment Officers

11.13.2. Chief Product Officers

11.13.3. Heads of Advice

11.13.4. Investment Committees

11.13.5. Platform Managers

11.13.6. Responsible Managers

11.14. Budget Ownership

11.14.1. Licensee Head Office

11.14.2. Practice Principals

11.14.3. Investment Committee

11.15. Vendor Evaluation Criteria

11.15.1. Platform Stability and Scale

11.15.2. Managed Account Functionality

11.15.3. Adviser Support Model

11.15.4. Transition and Migration Support

11.16. Platform Selection Factors

11.16.1. Total Fee Load

11.16.2. Investment Menu Coverage

11.16.3. Reporting Capability

11.16.4. Integration with Advice Software

11.17. Contract Value Bands

11.17.1. Under AU$50,000 Annual Platform Spend

11.17.2. AU$50,000 to AU$250,000

11.17.3. AU$250,000 to AU$1 Million

11.17.4. Above AU$1 Million

11.18. Sales Cycle Analysis

11.18.1. Three to Six Months

11.18.2. Six to Twelve Months

11.18.3. Above Twelve Months for Licensee-Wide Transitions

11.19. Strategic Relevance Assessment

11.19.1. Adviser-Focused Managed Account Delivery

11.19.2. Private Wealth and High-Net-Worth Coverage

11.19.3. Custodial and Non-Custodial Flexibility

12. Australia Market Analysis and Forecast (2026–2030)

12.1. Introduction

12.2. Market Share Analysis

12.3. Market Size and Forecast

12.4. Market Size and Forecast, By Geography

12.4.1. New South Wales

12.4.1.1. Market Share Analysis

12.4.1.2. Market Size and Forecast

12.4.1.3. By Product

12.4.1.4. By Technology

12.4.1.5. By Application

12.4.1.6. By Customer

12.4.2. Victoria

12.4.2.1. Market Share Analysis

12.4.2.2. Market Size and Forecast

12.4.2.3. By Product

12.4.2.4. By Technology

12.4.2.5. By Application

12.4.2.6. By Customer

12.4.3. Queensland

12.4.3.1. Market Share Analysis

12.4.3.2. Market Size and Forecast

12.4.3.3. By Product

12.4.3.4. By Technology

12.4.3.5. By Application

12.4.3.6. By Customer

12.4.4. Western Australia

12.4.4.1. Market Share Analysis

12.4.4.2. Market Size and Forecast

12.4.4.3. By Product

12.4.4.4. By Technology

12.4.4.5. By Application

12.4.4.6. By Customer

12.4.5. South Australia

12.4.5.1. Market Share Analysis

12.4.5.2. Market Size and Forecast

12.4.5.3. By Product

12.4.5.4. By Technology

12.4.5.5. By Application

12.4.5.6. By Customer

12.4.6. Australian Capital Territory

12.4.6.1. Market Share Analysis

12.4.6.2. Market Size and Forecast

12.4.6.3. By Product

12.4.6.4. By Technology

12.4.6.5. By Application

12.4.6.6. By Customer

12.4.7. Major Wealth Management Clusters

12.4.7.1. Market Share Analysis

12.4.7.2. Market Size and Forecast

12.4.7.3. By Product

12.4.7.4. By Technology

12.4.7.5. By Application

12.4.7.6. By Customer

12.4.7.7. Sydney

12.4.7.7.1. Market Share Analysis

12.4.7.7.2. Market Size and Forecast

12.4.7.7.3. By Product

12.4.7.7.4. By Technology

12.4.7.7.5. By Application

12.4.7.7.6. By Customer

12.4.7.8. Melbourne

12.4.7.8.1. Market Share Analysis

12.4.7.8.2. Market Size and Forecast

12.4.7.8.3. By Product

12.4.7.8.4. By Technology

12.4.7.8.5. By Application

12.4.7.8.6. By Customer

12.4.7.9. Brisbane

12.4.7.9.1. Market Share Analysis

12.4.7.9.2. Market Size and Forecast

12.4.7.9.3. By Product

12.4.7.9.4. By Technology

12.4.7.9.5. By Application

12.4.7.9.6. By Customer

12.4.7.10. Perth

12.4.7.10.1. Market Share Analysis

12.4.7.10.2. Market Size and Forecast

12.4.7.10.3. By Product

12.4.7.10.4. By Technology

12.4.7.10.5. By Application

12.4.7.10.6. By Customer

12.4.7.11. Adelaide

12.4.7.11.1. Market Share Analysis

12.4.7.11.2. Market Size and Forecast

12.4.7.11.3. By Product

12.4.7.11.4. By Technology

12.4.7.11.5. By Application

12.4.7.11.6. By Customer

12.4.7.12. Canberra

12.4.7.12.1. Market Share Analysis

12.4.7.12.2. Market Size and Forecast

12.4.7.12.3. By Product

12.4.7.12.4. By Technology

12.4.7.12.5. By Application

12.4.7.12.6. By Customer

13. Competition Analysis

13.1. Market Positioning Overview

13.1.1. National Wealth Platforms

13.1.1.1. Broad Investment Menus

13.1.1.2. Large Administration Scale

13.1.1.3. Integrated Managed Account Functionality

13.1.2. Independent Managed Account Specialists

13.1.2.1. Adviser-Led Portfolio Construction

13.1.2.2. Custodial and Non-Custodial Flexibility

13.1.2.3. Private Wealth Orientation

13.1.3. Platform Providers

13.1.3.1. Administration and Custody Infrastructure

13.1.3.2. Adviser Software Integration

13.1.4. Asset Managers

13.1.4.1. Model Portfolio Manufacturing

13.1.4.2. Investment Research Capability

13.1.5. Adviser Technology Providers

13.1.5.1. Portfolio Administration Tooling

13.1.5.2. Rebalancing and Reporting Automation

13.1.6. Pricing and Value Proposition Analysis

13.1.6.1. Tiered Administration Fee Structures

13.1.6.2. Bundled and Unbundled Pricing Approaches

13.1.7. Technology Differentiation

13.1.7.1. Digital Adviser Experience

13.1.7.2. Portfolio Implementation Automation

13.1.8. Adviser Support Capabilities

13.1.8.1. Transition and Migration Assistance

13.1.8.2. Practice Development Support

13.1.9. Product Breadth

13.1.9.1. Investment Menu Coverage

13.1.9.2. Structure Coverage Across Account Types

13.2. Competitive Benchmarking Metrics

13.2.1. Estimated Market Position Analysis

13.2.2. Assets Under Administration

13.2.3. Pricing Models

13.2.4. Platform Capabilities

13.2.5. Investment Menu

13.2.6. Adviser Network

13.2.7. Portfolio Administration

13.2.8. Managed Account Capability

13.2.9. Digital Experience

13.2.10. Research Capability

13.2.11. Service Infrastructure

13.2.12. Innovation

13.2.13. Regulatory Credentials

13.3. Strategic Moves

13.3.1. Platform Enhancements

13.3.2. Adviser Partnerships

13.3.3. Investment Capability Expansion

13.3.4. Mergers and Acquisitions Activity

13.3.5. Distribution Expansion

13.3.6. Strategic Alliances

13.3.7. Technology Investments

13.4. Competitive Mapping & Gaps

13.4.1. Adviser Market Gaps

13.4.2. High-Net-Worth Opportunity Areas

13.4.3. Digital Wealth Untapped Opportunities

13.4.4. Underserved Client Segments

13.4.5. Differentiation Opportunities

14. Company Profiles

14.1. Mason Stevens

14.1.1. Company Overview

14.1.2. Headquarters

14.1.3. Ownership

14.1.4. Year Established

14.1.5. Workforce Estimate

14.1.6. Geographic Presence

14.1.7. Managed Account Capabilities

14.1.8. Product Portfolio

14.1.9. Adviser Solutions

14.1.10. Investor Segments

14.1.11. Distribution Strategy

14.1.12. Assets Under Administration

14.1.13. Financial Highlights

14.1.14. Technology Stack

14.1.15. Strategic Partnerships

14.1.16. Investment Capabilities

14.1.17. Innovation

14.1.18. Recent Developments

14.1.19. SWOT Snapshot

14.2. HUB24

14.2.1. Company Overview

14.2.2. Headquarters

14.2.3. Ownership

14.2.4. Year Established

14.2.5. Workforce Estimate

14.2.6. Geographic Presence

14.2.7. Managed Account Capabilities

14.2.8. Product Portfolio

14.2.9. Adviser Solutions

14.2.10. Investor Segments

14.2.11. Distribution Strategy

14.2.12. Assets Under Administration

14.2.13. Financial Highlights

14.2.14. Technology Stack

14.2.15. Strategic Partnerships

14.2.16. Investment Capabilities

14.2.17. Innovation

14.2.18. Recent Developments

14.2.19. SWOT Snapshot

14.3. Netwealth

14.3.1. Company Overview

14.3.2. Headquarters

14.3.3. Ownership

14.3.4. Year Established

14.3.5. Workforce Estimate

14.3.6. Geographic Presence

14.3.7. Managed Account Capabilities

14.3.8. Product Portfolio

14.3.9. Adviser Solutions

14.3.10. Investor Segments

14.3.11. Distribution Strategy

14.3.12. Assets Under Administration

14.3.13. Financial Highlights

14.3.14. Technology Stack

14.3.15. Strategic Partnerships

14.3.16. Investment Capabilities

14.3.17. Innovation

14.3.18. Recent Developments

14.3.19. SWOT Snapshot

14.4. Praemium

14.4.1. Company Overview

14.4.2. Headquarters

14.4.3. Ownership

14.4.4. Year Established

14.4.5. Workforce Estimate

14.4.6. Geographic Presence

14.4.7. Managed Account Capabilities

14.4.8. Product Portfolio

14.4.9. Adviser Solutions

14.4.10. Investor Segments

14.4.11. Distribution Strategy

14.4.12. Assets Under Administration

14.4.13. Financial Highlights

14.4.14. Technology Stack

14.4.15. Strategic Partnerships

14.4.16. Investment Capabilities

14.4.17. Innovation

14.4.18. Recent Developments

14.4.19. SWOT Snapshot

14.5. Colonial First State

14.5.1. Company Overview

14.5.2. Headquarters

14.5.3. Ownership

14.5.4. Year Established

14.5.5. Workforce Estimate

14.5.6. Geographic Presence

14.5.7. Managed Account Capabilities

14.5.8. Product Portfolio

14.5.9. Adviser Solutions

14.5.10. Investor Segments

14.5.11. Distribution Strategy

14.5.12. Assets Under Administration

14.5.13. Financial Highlights

14.5.14. Technology Stack

14.5.15. Strategic Partnerships

14.5.16. Investment Capabilities

14.5.17. Innovation

14.5.18. Recent Developments

14.5.19. SWOT Snapshot

14.6. AMP

14.6.1. Company Overview

14.6.2. Headquarters

14.6.3. Ownership

14.6.4. Year Established

14.6.5. Workforce Estimate

14.6.6. Geographic Presence

14.6.7. Managed Account Capabilities

14.6.8. Product Portfolio

14.6.9. Adviser Solutions

14.6.10. Investor Segments

14.6.11. Distribution Strategy

14.6.12. Assets Under Administration

14.6.13. Financial Highlights

14.6.14. Technology Stack

14.6.15. Strategic Partnerships

14.6.16. Investment Capabilities

14.6.17. Innovation

14.6.18. Recent Developments

14.6.19. SWOT Snapshot

14.7. BT Panorama

14.7.1. Company Overview

14.7.2. Headquarters

14.7.3. Ownership

14.7.4. Year Established

14.7.5. Workforce Estimate

14.7.6. Geographic Presence

14.7.7. Managed Account Capabilities

14.7.8. Product Portfolio

14.7.9. Adviser Solutions

14.7.10. Investor Segments

14.7.11. Distribution Strategy

14.7.12. Assets Under Administration

14.7.13. Financial Highlights

14.7.14. Technology Stack

14.7.15. Strategic Partnerships

14.7.16. Investment Capabilities

14.7.17. Innovation

14.7.18. Recent Developments

14.7.19. SWOT Snapshot

14.8. Dash Technology Group

14.8.1. Company Overview

14.8.2. Headquarters

14.8.3. Ownership

14.8.4. Year Established

14.8.5. Workforce Estimate

14.8.6. Geographic Presence

14.8.7. Managed Account Capabilities

14.8.8. Product Portfolio

14.8.9. Adviser Solutions

14.8.10. Investor Segments

14.8.11. Distribution Strategy

14.8.12. Assets Under Administration

14.8.13. Financial Highlights

14.8.14. Technology Stack

14.8.15. Strategic Partnerships

14.8.16. Investment Capabilities

14.8.17. Innovation

14.8.18. Recent Developments

14.8.19. SWOT Snapshot

14.9. Lonsec Investment Solutions

14.9.1. Company Overview

14.9.2. Headquarters

14.9.3. Ownership

14.9.4. Year Established

14.9.5. Workforce Estimate

14.9.6. Geographic Presence

14.9.7. Managed Account Capabilities

14.9.8. Product Portfolio

14.9.9. Adviser Solutions

14.9.10. Investor Segments

14.9.11. Distribution Strategy

14.9.12. Assets Under Administration

14.9.13. Financial Highlights

14.9.14. Technology Stack

14.9.15. Strategic Partnerships

14.9.16. Investment Capabilities

14.9.17. Innovation

14.9.18. Recent Developments

14.9.19. SWOT Snapshot

14.10. Evidentia Group

14.10.1. Company Overview

14.10.2. Headquarters

14.10.3. Ownership

14.10.4. Year Established

14.10.5. Workforce Estimate

14.10.6. Geographic Presence

14.10.7. Managed Account Capabilities

14.10.8. Product Portfolio

14.10.9. Adviser Solutions

14.10.10. Investor Segments

14.10.11. Distribution Strategy

14.10.12. Assets Under Administration

14.10.13. Financial Highlights

14.10.14. Technology Stack

14.10.15. Strategic Partnerships

14.10.16. Investment Capabilities

14.10.17. Innovation

14.10.18. Recent Developments

14.10.19. SWOT Snapshot

14.11. Zenith Investment Partners

14.11.1. Company Overview

14.11.2. Headquarters

14.11.3. Ownership

14.11.4. Year Established

14.11.5. Workforce Estimate

14.11.6. Geographic Presence

14.11.7. Managed Account Capabilities

14.11.8. Product Portfolio

14.11.9. Adviser Solutions

14.11.10. Investor Segments

14.11.11. Distribution Strategy

14.11.12. Assets Under Administration

14.11.13. Financial Highlights

14.11.14. Technology Stack

14.11.15. Strategic Partnerships

14.11.16. Investment Capabilities

14.11.17. Innovation

14.11.18. Recent Developments

14.11.19. SWOT Snapshot

14.12. BlackRock Australia

14.12.1. Company Overview

14.12.2. Headquarters

14.12.3. Ownership

14.12.4. Year Established

14.12.5. Workforce Estimate

14.12.6. Geographic Presence

14.12.7. Managed Account Capabilities

14.12.8. Product Portfolio

14.12.9. Adviser Solutions

14.12.10. Investor Segments

14.12.11. Distribution Strategy

14.12.12. Assets Under Administration

14.12.13. Financial Highlights

14.12.14. Technology Stack

14.12.15. Strategic Partnerships

14.12.16. Investment Capabilities

14.12.17. Innovation

14.12.18. Recent Developments

14.12.19. SWOT Snapshot

14.13. Vanguard Australia

14.13.1. Company Overview

14.13.2. Headquarters

14.13.3. Ownership

14.13.4. Year Established

14.13.5. Workforce Estimate

14.13.6. Geographic Presence

14.13.7. Managed Account Capabilities

14.13.8. Product Portfolio

14.13.9. Adviser Solutions

14.13.10. Investor Segments

14.13.11. Distribution Strategy

14.13.12. Assets Under Administration

14.13.13. Financial Highlights

14.13.14. Technology Stack

14.13.15. Strategic Partnerships

14.13.16. Investment Capabilities

14.13.17. Innovation

14.13.18. Recent Developments

14.13.19. SWOT Snapshot

14.14. Morningstar Investment Management Australia

14.14.1. Company Overview

14.14.2. Headquarters

14.14.3. Ownership

14.14.4. Year Established

14.14.5. Workforce Estimate

14.14.6. Geographic Presence

14.14.7. Managed Account Capabilities

14.14.8. Product Portfolio

14.14.9. Adviser Solutions

14.14.10. Investor Segments

14.14.11. Distribution Strategy

14.14.12. Assets Under Administration

14.14.13. Financial Highlights

14.14.14. Technology Stack

14.14.15. Strategic Partnerships

14.14.16. Investment Capabilities

14.14.17. Innovation

14.14.18. Recent Developments

14.14.19. SWOT Snapshot

14.15. Perpetual Private

14.15.1. Company Overview

14.15.2. Headquarters

14.15.3. Ownership

14.15.4. Year Established

14.15.5. Workforce Estimate

14.15.6. Geographic Presence

14.15.7. Managed Account Capabilities

14.15.8. Product Portfolio

14.15.9. Adviser Solutions

14.15.10. Investor Segments

14.15.11. Distribution Strategy

14.15.12. Assets Under Administration

14.15.13. Financial Highlights

14.15.14. Technology Stack

14.15.15. Strategic Partnerships

14.15.16. Investment Capabilities

14.15.17. Innovation

14.15.18. Recent Developments

14.15.19. SWOT Snapshot

14.16. Ord Minnett

14.16.1. Company Overview

14.16.2. Headquarters

14.16.3. Ownership

14.16.4. Year Established

14.16.5. Workforce Estimate

14.16.6. Geographic Presence

14.16.7. Managed Account Capabilities

14.16.8. Product Portfolio

14.16.9. Adviser Solutions

14.16.10. Investor Segments

14.16.11. Distribution Strategy

14.16.12. Assets Under Administration

14.16.13. Financial Highlights

14.16.14. Technology Stack

14.16.15. Strategic Partnerships

14.16.16. Investment Capabilities

14.16.17. Innovation

14.16.18. Recent Developments

14.16.19. SWOT Snapshot

14.17. JBWere

14.17.1. Company Overview

14.17.2. Headquarters

14.17.3. Ownership

14.17.4. Year Established

14.17.5. Workforce Estimate

14.17.6. Geographic Presence

14.17.7. Managed Account Capabilities

14.17.8. Product Portfolio

14.17.9. Adviser Solutions

14.17.10. Investor Segments

14.17.11. Distribution Strategy

14.17.12. Assets Under Administration

14.17.13. Financial Highlights

14.17.14. Technology Stack

14.17.15. Strategic Partnerships

14.17.16. Investment Capabilities

14.17.17. Innovation

14.17.18. Recent Developments

14.17.19. SWOT Snapshot

14.18. Australian Unity Wealth

14.18.1. Company Overview

14.18.2. Headquarters

14.18.3. Ownership

14.18.4. Year Established

14.18.5. Workforce Estimate

14.18.6. Geographic Presence

14.18.7. Managed Account Capabilities

14.18.8. Product Portfolio

14.18.9. Adviser Solutions

14.18.10. Investor Segments

14.18.11. Distribution Strategy

14.18.12. Assets Under Administration

14.18.13. Financial Highlights

14.18.14. Technology Stack

14.18.15. Strategic Partnerships

14.18.16. Investment Capabilities

14.18.17. Innovation

14.18.18. Recent Developments

14.18.19. SWOT Snapshot

14.19. Equity Trustees

14.19.1. Company Overview

14.19.2. Headquarters

14.19.3. Ownership

14.19.4. Year Established

14.19.5. Workforce Estimate

14.19.6. Geographic Presence

14.19.7. Managed Account Capabilities

14.19.8. Product Portfolio

14.19.9. Adviser Solutions

14.19.10. Investor Segments

14.19.11. Distribution Strategy

14.19.12. Assets Under Administration

14.19.13. Financial Highlights

14.19.14. Technology Stack

14.19.15. Strategic Partnerships

14.19.16. Investment Capabilities

14.19.17. Innovation

14.19.18. Recent Developments

14.19.19. SWOT Snapshot

14.20. Count Limited

14.20.1. Company Overview

14.20.2. Headquarters

14.20.3. Ownership

14.20.4. Year Established

14.20.5. Workforce Estimate

14.20.6. Geographic Presence

14.20.7. Managed Account Capabilities

14.20.8. Product Portfolio

14.20.9. Adviser Solutions

14.20.10. Investor Segments

14.20.11. Distribution Strategy

14.20.12. Assets Under Administration

14.20.13. Financial Highlights

14.20.14. Technology Stack

14.20.15. Strategic Partnerships

14.20.16. Investment Capabilities

14.20.17. Innovation

14.20.18. Recent Developments

14.20.19. SWOT Snapshot


Frequently Asked Questions

The Australia managed accounts market is estimated at approximately USD 195 Billion in 2025, projected to reach approximately USD 385 Billion by 2030 at a compound annual growth rate of roughly 14.6 percent, based on the IMAP FUM Census conducted with Milliman.

A managed discretionary account gives a licensed adviser or manager ongoing discretion to trade a client's portfolio under a documented authority, while a separately managed account typically implements a model portfolio the client has agreed to follow, with the client's consent required for departures. Both hold assets in the client's own name rather than pooling them.

Retail investors, sophisticated investors, high-net-worth individuals, ultra-high-net-worth clients, family offices and self-managed super fund trustees all use managed accounts, each typically reached through a different distribution channel.

A shrinking adviser population concentrating client books into fewer practices, growth in self-licensed advice groups selecting their own platforms, and expansion of investment menus into fixed income, alternatives and ESG strategies are the primary drivers documented in this report.

Platform migration economics, managed discretionary account compliance obligations, and concentration among a limited number of platform providers restrain adoption, particularly for smaller practices weighing transition costs against ongoing fee savings.

This report covers twenty companies spanning national wealth platforms, independent managed account specialists, asset managers and adviser technology providers, profiled in full through the company breakdown linked above.

This report segments the market by account structure, investment strategy, investor segment, distribution channel, platform model, advisory model and revenue model, each detailed across the five further pages linked from this overview.

New South Wales and Victoria host the largest concentration of licensee head offices, investment committees and adviser numbers, reflecting Sydney and Melbourne's position as the country's two largest wealth management centres.

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Primary data anchor.

The IMAP FUM Census, conducted in conjunction with Milliman, is the Australian managed accounts industry's own published tracker, reporting total managed accounts funds under management of AUD 292.9 Billion as at 31 December 2025 across 49 participating platform and licensee organisations, up from AUD 232.8 Billion a year earlier.

Currency conversion.

That AUD figure converts to approximately USD 190-195 Billion at prevailing exchange rates, adopted as this report's 2025 base year estimate.

Forward growth rate.

The census recorded year-on-year FUM growth of roughly 25 percent through 2025, driven by a combination of net inflows and market performance. A materially more conservative forward CAGR of approximately 14.6 percent is applied through 2030, reflecting the expectation that inflow-driven growth moderates as the largest licensee groups substantially complete their transition of existing client books onto managed account structures, leaving organic net inflows and market performance as the primary growth drivers rather than one-off structural transition.

Segment distribution.

The census reports separately managed accounts and managed investment schemes together accounting for 64.3 percent of total funds under management, the basis for this report's treatment of separately managed accounts as the largest structure category by assets.


Frequently Asked Questions

The Australia managed accounts market is estimated at approximately USD 195 Billion in 2025, projected to reach approximately USD 385 Billion by 2030 at a compound annual growth rate of roughly 14.6 percent, based on the IMAP FUM Census conducted with Milliman.

A managed discretionary account gives a licensed adviser or manager ongoing discretion to trade a client's portfolio under a documented authority, while a separately managed account typically implements a model portfolio the client has agreed to follow, with the client's consent required for departures. Both hold assets in the client's own name rather than pooling them.

Retail investors, sophisticated investors, high-net-worth individuals, ultra-high-net-worth clients, family offices and self-managed super fund trustees all use managed accounts, each typically reached through a different distribution channel.

A shrinking adviser population concentrating client books into fewer practices, growth in self-licensed advice groups selecting their own platforms, and expansion of investment menus into fixed income, alternatives and ESG strategies are the primary drivers documented in this report.

Platform migration economics, managed discretionary account compliance obligations, and concentration among a limited number of platform providers restrain adoption, particularly for smaller practices weighing transition costs against ongoing fee savings.

This report covers twenty companies spanning national wealth platforms, independent managed account specialists, asset managers and adviser technology providers, profiled in full through the company breakdown linked above.

This report segments the market by account structure, investment strategy, investor segment, distribution channel, platform model, advisory model and revenue model, each detailed across the five further pages linked from this overview.

New South Wales and Victoria host the largest concentration of licensee head offices, investment committees and adviser numbers, reflecting Sydney and Melbourne's position as the country's two largest wealth management centres.

Inquire Before Buying Request Free Sample Ask For Discount