A mid-size packaging converter based in Victoria was facing rising competition from fast-turnaround digital printers and struggling to align its product roadmap with Australia’s 2025 National Packaging Targets. Despite strong relationships with regional food brands and co-packers, they lacked a clear view of market demand by packaging type and state, and were uncertain how to position themselves against larger converters investing in compostable and digitally printed formats.
Our Food & Beverage Packaging Solutions Market – Australia Focused View provided the clarity they needed. The study quantified market potential across key states—New South Wales, Victoria, and Queensland—while mapping growth in flexible, paperboard, and biodegradable formats. It benchmarked leading players on technology portfolios, certifications, and turnaround models, helping the client identify under-served niches in artisan and SME food packaging. The GTM section outlined partnership pathways with local co-packers and QSR chains, alongside pricing and procurement insights that supported a transition from offset to hybrid digital printing.
Within six months, the company streamlined its material sourcing, launched a recyclable pouch line aligned with APCO mandates, and secured two new regional food-brand contracts—reducing time-to-decision and de-risking their investment roadmap. Their leadership team described the insights as “a roadmap that turned uncertainty into strategy.”